Royal Caribbean International and Mattel Set Sail With The Barbie Experience
Royal Caribbean International has set sail with Mattel into the high seas, bringing the the world’s most popular doll aboard! The all-new Barbie Premium Experience invites girls to join Barbie on their cruise vacation. The event promotes loads of girly activities in the cruise line’s award-winning Adventure Ocean youth program. Girls participating in the experience will get, a Barbie stateroom, adorned in the doll’s signature style, featuring keepsakes: a Barbie doll, blanket and pillowcase, tote bag, toothbrush and toiletries bag. The they will be invited to the Tiaras & Teacups party to enjoy a palate of pink pastries, pink lemonade, while having fun learning tips on table etiquette. Mermaid dance class where they will learn dance moves from the hit movie Barbie in a Mermaid Tale 2. Bring out the inner Fashion Designer with a workshop where they get sketch and create their very own Barbie doll fashions. All of this available exclusively on the entire global fleet of 22 Royal Caribbean ships starting in January 2013 cost $349.00 USD. Check out the promo video below.
“Barbie remains the most popular doll of all time and a powerhouse brand among girls of all ages,” said Lisa Bauer, Senior Vice President, Global Sales and Marketing, Royal Caribbean International. “She is everywhere girls are today, so it only makes sense that girls can now find her at sea exclusively aboard Royal Caribbean’s fleet of world-class ships.”
“Barbie is truly a lifestyle brand that is part of a girl’s world from her bedroom to playroom, computer to closet,” said Lori Pantel, Vice President Barbie Global Marketing. “We’re excited to extend that brand experience to family cruise vacations with a fantastic partner – Royal Caribbean.”