Toys”R”Us and DreamWorks Animation’s World of Madagascar
Coinciding with this weekends soon to be blockbuster hit! Toys”R”Us and DreamWorks Animation have unveiled the “World of Madagascar” for In-Store and Online Boutiques, throughout the United States during the month of June, celebrating Madagascar 3: Europe’s Most Wanted in theaters now! A full range of kids lifestyle products inspired by the beloved Madagascar franchise. The Toys”R”Us boutiques will feature an expansive collection of products across categories including video games, kids’ furniture, pop up play tents, books, DVDs, board games, back-to-school, party & decor and educational software. Fisher-Price is a key partner for the “World of Madagascar” program, with offerings including the following exclusives: World of Madagascar: Basic 2.25-inch Figures; Collectible Zoosters Alex in Train, Melman in Plane and Marty in Luxury Extreme Assault Vehicle; 7-inches tall Wacky Babblers Marty or Alex; Launch & Go Roadster The Penguins Stomp ‘n Launch vehicle 4.8-inches long; Madagascar 3 Luxury Extreme Assault Recreational Vehicle and so much more the line is HUGE! Check out some pictures be low and also ready comments from Jamie Uitdenhowen, Vice President, Divisional Merchandise Manager.
“The ‘World of Madagascar’ builds on our long-standing relationship with DreamWorks Animation and our desire to bring new and innovative play experiences to kids and families through our global network of stores,” said Jamie Uitdenhowen, Vice President, Divisional Merchandise Manager, Learning, Toys”R”Us, U.S. “Fans of the Madagascar franchise are sure to love our in-store boutique, as well as the breadth of imaginative film-inspired products.”
“We are thrilled to team with the world’s leading dedicated toy retailer, as the unparalleled expertise and global reach make Toys”R”Us the ideal location to launch this exciting venture,” said Kerry Phelan, Head of Worldwide Licensing for DreamWorks Animation. “We believe these exclusive retail offerings will help generate even more anticipation for Madagascar 3: Europe’s Most Wanted, which takes our Zoosters on their biggest and funniest adventure yet when it arrives in theaters on June 8.”