Land of the Lost x POP ROCKS, June 2009 promotion

Land of the Lost x POP ROCKS
General Foods POP ROCKS collaborate with the latest American comedy featuring the funny Will Ferrell in Land of the Lost out June 5, 2009!
Based on the 1974 TV series Land of the Lost, the film is directed by Brad Silberling . The film follows a disgraced paleontologist, his assistant, and a macho tour guide who find themselves in a strange, alternate world inhabited by dinosaurs, monkey people and reptilian Sleestaks.
POP ROCKS candy was first offered to the public in 1975. Around 1983, General Foods stopped selling the candy due to the urban legend that mixing Pop Rocks with carbonated soda could result in a person’s stomach exploding! yuck!
via: pop-rocks.com

















[...] enter the contest in order to win legitimately cool prizes at a time when belts are tightening. The Pop Rocks promotion is a simple image on the package, enticing children with the promise of heart-stopping [...]